Get a name brand chain like Tsubaki or DID if you want it to last. 50% more price, 100% more life.
An "O"ring chain soaks up a LOT of power, you would never use one for racing but they easily last 3 times longer than a non-"O"ring chain.
To get life out of a non-"O"ring chain I take it off often, wash it off by shaking it in a paint can half full of kerosene.
I then either soak it in another paint can half full of chain oil if I am lazy or heated chain wax for best life.
I don't know if you can still buy chain wax. Last time I did this I used "bullet sizing lube" bought at a gun shop.
Drop the sticks in a paint can and put on med heat on Mom's stove. Drop the chain in for 15 minutes when the wax is liquid.
Pull it out and hang over the paint can to cool. Use the cans of cleaner and lube over and over again.
Stiff when cold but quickly warms up to slippery smoothness.
This lube works wonderfully and a non-"O"ring chain lubed up like this before each race will last a long time with very low friction.
Older and lazier now, I run an "O"ring chain these days. typically last a season or two with almost no care.
You do pay a price in friction however, but if you have power to spare...